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Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing

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This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting i...

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Bibliografske podrobnosti
Glavni avtor: Kościółek, Szczepan (auth)
Format: Elektronski Book Chapter
Jezik:angleščina
Izdano: Taylor & Francis 2024
Serija:Routledge Research in Sport Business and Management
Teme:
Sports management & facilities
Sales & marketing
Finance
Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management
Online dostop:OAPEN Library: download the publication
OAPEN Library: description of the publication
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