Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
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| Beste egile batzuk: | , |
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| Formatua: | Baliabide elektronikoa Liburu kapitulua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Bentham Science Publishers
2012
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| Gaiak: | |
| Sarrera elektronikoa: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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