Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Beste egile batzuk: Gofman, Alex (Argitaratzailea), Moskowitz, Howard R. (Argitaratzailea)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: Bentham Science Publishers 2012
Gaiak:
Sarrera elektronikoa:OAPEN Library: download the publication
OAPEN Library: description of the publication
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