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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

अन्य संस्करण दिखाएं (1)

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
अन्य लेखक: Gofman, Alex (संपादक), Moskowitz, Howard R. (संपादक)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:अंग्रेज़ी
प्रकाशित: Bentham Science Publishers 2012
विषय:
Consultancy & grants for businesses
Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization
ऑनलाइन पहुंच:OAPEN Library: download the publication
OAPEN Library: description of the publication
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