Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
Αποθηκεύτηκε σε:
| Άλλοι συγγραφείς: | , |
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| Μορφή: | Ηλεκτρονική πηγή Κεφάλαιο βιβλίου |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Bentham Science Publishers
2012
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| Θέματα: | |
| Διαθέσιμο Online: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Ετικέτες: |
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Διαδίκτυο
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Ταξινομικός Αριθμός: |
A1234.567 |
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| Αντίγραφο 1 | Στη βιβλιοθήκη |