Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Outros Autores: Gofman, Alex (Editor), Moskowitz, Howard R. (Editor)
Formato: Recurso Electrónico Capítulo de Livro
Idioma:inglês
Publicado em: Bentham Science Publishers 2012
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