Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
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| Outros Autores: | , |
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Bentham Science Publishers
2012
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| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| Cód. Barras: 1 | Disponível |