Country of Origin Effect in International Business Strategic and Consumer Perspectives

COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing

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Bibliographic Details
Other Authors:	Witek-Hajduk, Marzanna K. (Editor), Grudecka, Anna (Editor)
Format:	Electronic Book Chapter
Language:	English
Published:	Taylor & Francis 2024
Subjects:	Behavioural economics Business & management International business Sales & marketing COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
Online Access:	OAPEN Library: description of the publication
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Call Number:	A1234.567
Copy 1	Available