Country of Origin Effect in International Business Strategic and Consumer Perspectives
COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
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| Other Authors: | , |
|---|---|
| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Taylor & Francis
2024
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| Subjects: | |
| Online Access: | OAPEN Library: description of the publication |
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