Country of Origin Effect in International Business Strategic and Consumer Perspectives
COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
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Other Authors: | Witek-Hajduk, Marzanna K. (Editor), Grudecka, Anna (Editor) |
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
Taylor & Francis
2024
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Subjects: | |
Online Access: | OAPEN Library: description of the publication |
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