Okładka

Country of Origin Effect in International Business Strategic and Consumer Perspectives

COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing

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Opis bibliograficzny
Kolejni autorzy:	Witek-Hajduk, Marzanna K. (Redaktor), Grudecka, Anna (Redaktor)
Format:	Elektroniczne Rozdział
Język:	angielski
Wydane:	Taylor & Francis 2024
Hasła przedmiotowe:	Behavioural economics Business & management International business Sales & marketing COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
Dostęp online:	OAPEN Library: description of the publication
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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