Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately-brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativi...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | Elektrovnnalaš Girjji oassi |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Taylor & Francis
2024
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| Fáttát: | |
| Liŋkkat: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Fáddágilkorat: |
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Interneahtta
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Hildobáiki: |
A1234.567 |
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| Njađus 1 | Oažžumis |