Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
Wedi'i Gadw mewn:
| Awduron Eraill: | |
|---|---|
| Fformat: | Electronig Pennod Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Berlin/Boston
De Gruyter
2023
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| Cyfres: | Studies on Modern Orient
38 |
| Pynciau: | |
| Mynediad Ar-lein: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tagiau: |
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DOAB: description of the publication
Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
Cyhoeddwyd 2023
DOAB: download the publication
DOAB: description of the publication
Electronig
Pennod Llyfr