Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
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| その他の著者: | |
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| フォーマット: | 電子媒体 図書の章 |
| 言語: | 英語 |
| 出版事項: |
Berlin/Boston
De Gruyter
2023
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| シリーズ: | Studies on Modern Orient
38 |
| 主題: | |
| オンライン･アクセス: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| タグ: |
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