Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

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This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

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Bibliographic Details
Main Author: Steadman, Chloe (auth)
Other Authors: Coffin, Jack (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Subjects:
Behavioural economics
Business & management
Sales & marketing
Market research
consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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OAPEN Library: download the publication
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