Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Steadman, Chloe (auth)
Muut tekijät: Coffin, Jack (auth)
Aineistotyyppi: Elektroninen Kirjan osa
Kieli:englanti
Julkaistu: Taylor & Francis 2024
Aiheet:
Linkit:OAPEN Library: download the publication
OAPEN Library: description of the publication
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