Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...
Tallennettuna:
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Muut tekijät: | , |
Aineistotyyppi: | Elektroninen Kirjan osa |
Kieli: | englanti |
Julkaistu: |
Taylor & Francis
2024
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Sarja: | Routledge Studies in Marketing
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Aiheet: | |
Linkit: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
Hyllypaikka: |
A1234.567 |
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Nide 1 | Saatavissa |