Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...
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| Главный автор: | |
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| Другие авторы: | , |
| Формат: | Электронный ресурс Глава книги |
| Язык: | английский |
| Опубликовано: |
Taylor & Francis
2024
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| Серии: | Routledge Studies in Marketing
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| Предметы: | |
| Online-ссылка: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Шифр: |
A1234.567 |
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| Копировать 1 | Доступно |