Evaluating the Effectiveness of Reasoned-action Theories (TRA, TPB, IBM) for Explaining Low E-commerce Adoption in a Developing Country: A Structural Equation Modelling (SEM) approach AI trends in digital humanities research

• Egile nagusia: Junaid- (Egilea)
• Formatua: Liburua
• Argitaratua: Trends in Computer Science and Information Technology - Peertechz Publications, 2022-07-22.
• Gaiak: Research Article
• Sarrera elektronikoa: Connect to this object online.

<p>This paper explains the process of e-commerce adoption through reasoned action theories (theory of reasoned action (TRA), theory of planned behavior (TPB), and integrated behavioral model (IBM)) in a developing country. Owing to a lack of precedent in the study settings, the study first val...