Effectiveness of using Thai super stars for multiple brand endorsement

Thesis (M.A.)--Chulalongkorn University, 2012

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Bibliographic Details
Main Author:	Vilai Vitayaveerasuk (Author)
Other Authors:	Yubol Benjarongkij (Contributor), Chulalongkorn University. Faculty of Communication Arts (Contributor)
Format:	Book
Published:	Chulalongkorn University, 2013-10-14T07:39:03Z.
Subjects:	Thesis
Online Access:	http://cuir.car.chula.ac.th/handle/123456789/36142
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Holdings details from 3rd Floor Main Library
Call Number:	A1234.567
Copy 1	Available