Effectiveness of using Thai super stars for multiple brand endorsement
Thesis (M.A.)--Chulalongkorn University, 2012
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Main Author: | Vilai Vitayaveerasuk (Author) |
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Other Authors: | Yubol Benjarongkij (Contributor), Chulalongkorn University. Faculty of Communication Arts (Contributor) |
Format: | Book |
Published: |
Chulalongkorn University,
2013-10-14T07:39:03Z.
|
Subjects: | |
Online Access: | http://cuir.car.chula.ac.th/handle/123456789/36142 |
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