International market entry mode choices by malaysian construction firms using multinomial regression model / Che Maznah Mat Isa ... [et al.]

• Auteurs principaux: Mat Isa, Che Maznah (Auteur), Mohd Saman, Hamidah (Auteur), Mohd Nasir, Siti Rashidah (Auteur), Christopher, Nigel Preece (Auteur)
• Format: Livre
• Publié: Universiti Teknologi MARA Pulau Pinang, 2014.
• Sujets: Article; NonPeerReviewed
• Accès en ligne: Link Metadata

International market entry strategies involve three major decisions: which market to enter (entry location), when to enter the selected location (entry timing) and how to enter (entry mode). Entry modes and factors influencing the entry mode choices have been the subjects of interest in internationa...