Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin

• मुख्य लेखक: Wei, Mei Chin (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Accounting Research Institute (ARI), 2010-12.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This research aims to analyze the relationships between service quality, disconfirmation, satisfaction, and loyalty. A structured methodology combined with both models in overall evaluation (e.g. Fornall et al.) and disconfirmation(e.g. Oliver et al.) were used in order to capture the perceptions of...