Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie

Satisfied customers are of paramount importance to creating and maintaining a sustainable advantage in the highly contemporary competitive business environment. Other forms of competitive advantage are easily lost, or copied by competitors. Consequently, customer satisfaction and service quality hav...

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Yazar: O. Tasie, George (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Business and Management ; UiTM Press, 2002.
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