A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

• Asıl Yazarlar: McKay, Sandra (Yazar), Tate, Uday (Yazar), Blalock, Mary (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Business and Management ; UiTM Press, 2002.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational le...