(Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen
An organization undertaking competitive actions possesses different "reputations" that vary in terms of their perception among stakeholders. This paper is about perception, that is, how do viewers come to perceive an organization in a certain way. We review the processes of reputation and...
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| Autores principales: | , , |
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| Formato: | Libro |
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Faculty of Business and Management ; UiTM Press,
2002.
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| Acceso en línea: | Link Metadata |
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