(Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen

An organization undertaking competitive actions possesses different "reputations" that vary in terms of their perception among stakeholders. This paper is about perception, that is, how do viewers come to perceive an organization in a certain way. We review the processes of reputation and...

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में बचाया:
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मुख्य लेखकों: S. Dugal, Sanjiv (लेखक), H. Roy, Matthew (लेखक), Eriksen, Matthew (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Faculty of Business and Management ; UiTM Press, 2002.
विषय:
ऑनलाइन पहुंच:Link Metadata
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