Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run

• मुख्य लेखक: De Run, Ernest Cyril (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Business and Management ; UiTM Press, 2007.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The purpose of targeted advertising is to transmit a message from a sender directly to an intended, pre-chosen, and segmented audience who should prefer the targeted communication and respond favorably towards it. However, there is always the potential for other non-targeted groups to view the adver...