The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in lin...
Kaydedildi:
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Faculty of Business and Management ; UiTM Press,
2007.
|
| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
|---|---|
| Kopya Bilgisi 1 | Kütüphanede |