Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit
Sport consumers are overwhelmed by choice and marketers have addressed this problem by differentiating their products or services through branding. However, understanding consumers is difficult for marketers because of the increasing variety of consumers' ethnic origins. This study investigated...
Guardado en:
Autores principales: | , |
---|---|
Formato: | Libro |
Publicado: |
Faculty of Sports Science and Recreation,
2005.
|
Materias: | |
Acceso en línea: | Link Metadata |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Internet
Link Metadata3rd Floor Main Library
Número de Clasificación: |
A1234.567 |
---|---|
Copia 1 | Disponible |