An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users' response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With t...
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| Hoofdauteurs: | , |
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| Formaat: | Boek |
| Gepubliceerd in: |
Universiti Teknologi MARA, Pulau Pinang,
2014.
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| Onderwerpen: | |
| Online toegang: | Link Metadata |
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Internet
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| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |