An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users' response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Universiti Teknologi MARA, Pulau Pinang,
2014.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |