An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin

Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users' response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With t...

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Hoofdauteurs: Mat Zin, Sakinah (Auteur), Hassanuddin, Nor Aini (Auteur)
Formaat: Boek
Gepubliceerd in: Universiti Teknologi MARA, Pulau Pinang, 2014.
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