Assessing the insight of Muslim account holders' in conventional bank to purchase Islamic Bank products / Kabiru Jinjiri Ringim and Ibrahim Mohd Yussof

• Yazar: Mohd Yussof, Ibrahim (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Business and Management, 2014.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This study investigates the insight of Muslim account holders' in conventional bank to purchase Islamic bank products. The concept Insight was defined in terms of Perception, Awareness and Understanding. Hence, the objectives of this study is to assess the effect of Perception, Awareness and Un...