Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today's global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In...

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Main Authors: Mat Isa, Che Maznah (Author), Mohd Saman, Hamidah (Author), Christopher, Nigel Preece (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2014.
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3rd Floor Main Library

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