Testing the effectiveness of health risk messages : threat and efficacy processing / Thinavan Periyayya and Vincent Wee Eng Kim
This is a micro study of an on-going macro study of the different categories of fear appeals used in the on-going national anti-smoking campaign. A quasi-experimental design was used to study the respondents' responses to the anti-smoking print advertisement campaign. Two types of advertisement...
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| Hoofdauteurs: | , |
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| Formaat: | Boek |
| Gepubliceerd in: |
Research Management Institute (RMI),
2014.
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| Online toegang: | Link Metadata |
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Internet
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| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |