Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]
This study attempts to explore different approaches of franchisee satisfaction within an academic setting, develop and validate a new measuring instrument, examine the key factors and their influence on performance and intention to remain in the network and eventually manage the franchise network fo...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Institute of Research, Development and Commercialization (IRDC),
2008.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |