Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]

This study attempts to explore different approaches of franchisee satisfaction within an academic setting, develop and validate a new measuring instrument, examine the key factors and their influence on performance and intention to remain in the network and eventually manage the franchise network fo...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Abdullah, Firdaus (लेखक), Alwi, Mohd Rashidee (लेखक), Voon, Boo Ho (लेखक), Lee, Nagarajah (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Institute of Research, Development and Commercialization (IRDC), 2008.
विषय:
ऑनलाइन पहुंच:Link Metadata
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