Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian

A customer-perceived quality service has been widely used towards enhancing the customers' satisfaction and loyalty. The same situation is also applicable for the online services; in an increased use of websites as a channel for information presentation and provision of other services. Hence, t...

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Bibliographic Details
Main Authors: Voon, Boo Ho (Author), Kueh, Karen Meng Koon (Author), Mohd Zafian, Mohd Zawawi (Author)
Format: Book
Published: Research Management Institute (RMI), 2009.
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