Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian
A customer-perceived quality service has been widely used towards enhancing the customers' satisfaction and loyalty. The same situation is also applicable for the online services; in an increased use of websites as a channel for information presentation and provision of other services. Hence, t...
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| Format: | Book |
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Research Management Institute (RMI),
2009.
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| Online Access: | Link Metadata |
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