The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani

• मुख्य लेखकों: Abd Latiff, Dzaa Imma (लेखक), Mohd Zulkifli, Mohd Amirul Akhbar (लेखक), Abd Ghani, Siti Nur Farah Faadiah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Research Management Institute (RMI), 2013-12.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Ani...