Entrepreneurs: Challenges and Expectations / Normah Ahmad

Entrepreneurs are important to the economic development of a nation. The survival, growth and development of entrepreneurs much depend on their ability to deal with the challenges and complexities of k economy. Among the challenges are their ability to spot opportunities and to develop their subsect...

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Bibliographic Details
Main Author: Ahmad, Normah (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2005.
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Summary:Entrepreneurs are important to the economic development of a nation. The survival, growth and development of entrepreneurs much depend on their ability to deal with the challenges and complexities of k economy. Among the challenges are their ability to spot opportunities and to develop their subsector. Technological knowledge, organisational knowledge and marketing knowledge is a need to help the entrepreneurs face the challenges. Government involvement and networking between small and large organisations also help respond to the competitive challenges and market opportunities.
Item Description:https://ir.uitm.edu.my/id/eprint/14687/1/AJ_NORMAH%20AHMAD%20JI%2005.pdf