Organizational factors as driver of salespeople customer-orientation behaviour: A look at Malaysian life insurance agents / Nor Azila Mohd Noor and Azli Muhamad

• Auteurs principaux: Mohd Noor, Nor Azila (Auteur), Muhamad, Azli (Auteur)
• Format: Livre
• Publié: Unit of Research, Development and Commercialization (URDC), UiTM Perlis & University Publication Centre (UPENA), 2006.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Customer-orientation behaviour, defined as a selling behaviour in which salespeople assist customers to satisfy their long-term wants and is undeniably important in today's selling environment. However, a complete understanding of the process and its antecedents is presently lacking and has rec...