Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa ... [et al.]
Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...
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| Principais autores: | , , , |
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| Formato: | Livro |
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Institute of Research Management Innovation (IRMI),
2015.
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| Acesso em linha: | Link Metadata |
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