Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa ... [et al.]

• Main Authors: Mustaffa, Abaidullah (Author), Hj. Hassan, Faridah (Author), Musa, Rosidah (Author), Abdul Rahman, Mariati (Author)
• Format: Book
• Published: Institute of Research Management Innovation (IRMI), 2015.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...