Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa ... [et al.]

• Hoofdauteurs: Mustaffa, Abaidullah (Auteur), Hj. Hassan, Faridah (Auteur), Musa, Rosidah (Auteur), Abdul Rahman, Mariati (Auteur)
• Formaat: Boek
• Gepubliceerd in: Institute of Research Management Innovation (IRMI), 2015.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...