Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

Full description

Saved in:
Bibliographic Details
Main Authors: Bojei, Jamil (Author), Abdul Aziz, Yuhanis (Author), Hj Guliling, Hasnawati (Author)
Format: Book
Published: Universiti Teknologi MARA Sabah, Kota Kinabalu, 2016.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Link Metadata

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available