Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...
Kaydedildi:
| Asıl Yazarlar: | , |
|---|---|
| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA Sabah, Kota Kinabalu,
2016.
|
| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
|---|---|
| Kopya Bilgisi 1 | Kütüphanede |