The marketing orientation of owner - managers / Sue Birley and Bashir EL-Rayyes

• Formato: Libro
• Publicado: Faculty of Business and Management ; UiTM Press, 1996.
• Materias: Article; PeerReviewed
• Acceso en línea: Link Metadata

Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the d...