Saudi consumers' perceptions of foreign products / M. Sadiq Sohail
The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...
Saved in:
| Format: | Book |
|---|---|
| Published: |
Faculty of Business and Management ; UiTM Press,
2005.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|