Saudi consumers' perceptions of foreign products / M. Sadiq Sohail
The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...
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| Formaat: | Boek |
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| Gepubliceerd in: |
Faculty of Business and Management ; UiTM Press,
2005.
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| Online toegang: | Link Metadata |
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