Saudi consumers' perceptions of foreign products / M. Sadiq Sohail
The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...
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| Format: | Book |
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| Published: |
Faculty of Business and Management ; UiTM Press,
2005.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |