Saudi consumers' perceptions of foreign products / M. Sadiq Sohail

• Formaat: Boek
• Gepubliceerd in: Faculty of Business and Management ; UiTM Press, 2005.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...