Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destin...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Mohd Khalid, Nor Aminin (Yazar), Mohd Roslin, Rosmimah (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 2016-12.
Konular:
Online Erişim:Link Metadata
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!

Internet

Link Metadata

3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
Kopya Bilgisi 1 Kütüphanede