Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]

• Prif Awduron: Guo, Yingzhi (Awdur), Pei, Yanlin (Awdur), Ye, Yunxia (Awdur), Chen, Yong (Awdur), Wang, Kuo-Ching (Awdur), Chan, Hsi-Chen (Awdur)
• Fformat: Llyfr
• Cyhoeddwyd: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2009-04.
• Pynciau: Article; PeerReviewed
• Mynediad Ar-lein: Link Metadata

Shopping is an important tourist activity and its contribution to the economy is significant. For many visitors no trip is complete without having spent time shopping and tourists often feel they cannot return home without buying "something". This research explored the basic shopping behav...