Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

• Автори: Hashim, Rahmat (Автор), Karuthan, Chinna (Автор), Mukesh, Kumar (Автор)
• Формат: Книга
• Опубліковано: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2009-12.
• Предмети: Article; PeerReviewed
• Онлайн доступ: Link Metadata

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...