Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Hashim, Rahmat (लेखक), Karuthan, Chinna (लेखक), Mukesh, Kumar (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2009-12.
विषय:
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Link Metadata

3rd Floor Main Library

होल्डिंग्स विवरण से 3rd Floor Main Library
बोधानक: A1234.567
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