Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...
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| Format: | Book |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,
2009-12.
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_19424 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Hashim, Rahmat |e author |
| 700 | 1 | 0 | |a Karuthan, Chinna |e author |
| 700 | 1 | 0 | |a Mukesh, Kumar |e author |
| 245 | 0 | 0 | |a Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| 260 | |b Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, |c 2009-12. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/19424/1/AJ_SALIM%20ABDUL%20TALIB%20JTHCA%20B%2009.pdf | ||
| 520 | |a The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer's purchasing orientation. | ||
| 546 | |a en | ||
| 690 | |a Travel and the state. Tourism | ||
| 690 | |a Marketing | ||
| 690 | |a Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/19424/ | |
| 787 | 0 | |n https://www.jthca.org/ | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/19424/ |z Link Metadata |