Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...
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| Format: | Book |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,
2009-12.
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| Online Access: | Link Metadata |
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