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Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...

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Bibliografische gegevens
Hoofdauteurs:	Hashim, Rahmat (Auteur), Karuthan, Chinna (Auteur), Mukesh, Kumar (Auteur)
Formaat:	Boek
Gepubliceerd in:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2009-12.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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